

The show continued until its cancellation in 2009, making Guiding Light the longest-running soap opera for 57 years (or 72 years if you count its previous years on the radio). For instance, Guiding Light began on the radio during the 1930s and made its transition to television in 1952. Many of the most successful soap operas had the tendency to stay on the air for very long. But they became particularly popular with housewives, the demographic that soap operas sponsors paid the most for. Since then, soap operas had become a part of the everyday routine of most American households. When soap operas made their transition to television, the first true daytime TV soap opera was These Are My Children (1949).

Scripted dramas first found their popularity in radio, spearheaded by programs like Painted Dreams during the 1930s to 1940s.

The term “soap opera” is so named as the first dramas of the past were sponsored by soap manufacturers. They used to dominate every American household during the daytime slot until it experienced a steady decline during the 21 st century. Soap operas, or “soaps,” are scripted and serialized dramas that are usually aired regularly first on radio, and then television.
